Senior Communications Contractor
NSW - Sydney Metro
Specialties
Senior Consultant
Project management
Digital Strategy
Management
Marketing Communications
Marketing Manager
Planning

Strategic-focussed marketing professional with ability to lead teams to deliver campaigns that resonate with target audiences

Career

Ministry of Health - Senior Communications Contractor
Health Care, Fitness & Social Assistance - Government and Defence
NSW, Australia
Specialties
Senior Consultant
Project management
Digital Strategy
Content Coordinator
campaign evaluation
Responsibilities
  • Preparation of key corporate and social campaign documentation
  • Integrate social marketing messaging across channels
  • Evaluation of campaign performance
  • Supplier briefing and liaison
  • Campaign internal governance documentation
Achievements
  • Content development, coordination and submission of 2015-16 NSW Health Annual Report
  • Vaccination statewide campaign testing, assessment and implementation,
  • NSW Health Excellence Research Awards collateral produced
Macquarie University - Marketing, Communications and External Relations Manager
NSW, Australia
Specialties
Management
Marketing Communications
Marketing Manager
Planning
Responsibilities
  • Student Recruitment, Strategic Communications Planning
  • Digital Campaign Planning
  • Management and Team Leadership
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Famly Planning NSW - Marketing Consultant
Government, Defence, Public Services - Management & Business Support
NSW, Australia
Specialties
Planning
Management Consultant
Copywriter
Marketing Manager
Responsibilities
  • The successful re-branding of the whole organisation from FPA Health to Family Planning NSW in ***, - including redesign and new content for an upgraded FPNSW website, and the creation of an enduring brand manual for the organisation's ongoing use.
  • Design and launch of successful FPNSW Open Days across all FPNSW Centres in NSW.
  • Brand Research project undertaken with Taverner Research that established awareness benchmarks and guidelines for future brand management targets
  • Securing sponsorship revenues for the FPNSW Health online advisory service `FPA Healthline' ;
Achievements
  • The implementation of the marketing plan has resulted in greater awareness, sponsorship revenue, partner affiliations and community engagement for the FPA organisation.
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Centennial Parklands - Manager, Communications and Marketing
Hospitality, Leisure, Travel, Tourism & Entertainment - Management & Business Support
NSW, Australia
Specialties
Marketing Communications
Marketing Strategy
Community Development
Project Coordinator
Responsibilities
  • Initiate and deliver marketing communications for key Trust corporate projects, including:
  • Park Improvements Plan (capital works booklet and successful stakeholder event)
  • Moore Park Event Precinct Transport Management Communications Strategy
  • Restaurant Development Call for Proposals (brochure and communications plan)
  • National Tree Day tree dedication celebrations (fundraising event and media program)
  • Develop a comprehensive marketing program and provide key ongoing marketing support for the Moore Park Golf Range of business. Specifically drive marketing / communications activity for the inaugural hosting of the Proton NSW Open at Moore Park Golf Course in 2006.
  • Successfully manage sensitive issues for the organisation and its stakeholders - including traffic management operations at Moore Park Event Venues, various environmental and capital works projects, licensee relations and cross-agency relationship management.
  • Communications strategies developed and enacted for water management operations, new commercial lease arrangements, hosting of two large public concerts (25,000+ attendance) and tree replacement fundraising programs.
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Australia
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Seven Network Limited's Online - Marketing Manager
Australia
Specialties
Marketing Manager
Manager
Responsibilities
  • Develop marketing plans, advertising strategies and manage all promotional activity for the main i7 online `brands': - i7sport, i7news, Digital One, ticketmaster7, and i7homeandaway.
  • Manage and monitor external agency contributions to the overall i7 Marketing and Communications Strategy; - including Advertising Agency (Leo Burnett), PR Company (Love Communications), Research Services (Nielsen Netratings) and CRM Agencies.
  • Coordinate online marketing opportunities with existing Network 7 on-air sponsors to build joint promotions aimed at building i7 website traffic and deliver revenue into i7 network.
  • Design and implement user-testing and market research programs to assist i7's CRM program, Membership Registration and User Help processes.
  • Work with integration staff, Hot House, Network 7 Sales Teams and Doubleclick to develop and manage online advertising and sponsorship platforms on the i7 network
  • 2. Coordination of the marketing program for Olympics.com.au - the official AOC Olympics website - including outdoor metrolite campaign and integration of on-air content during the 2000 Olympics broadcast. Also coordinated online sponsorships with IBM, McDonalds, Westpac and Panasonic. (Total site page impressions during games exceeded 30 million).
  • 2. Participation in the online marketing and communications program to support the Seven Network's high profile ADOPT-a-DOT promotional campaign. Campaign succeeded as a registration-driver for the i7 network, delivering 55,000 network members in 8 weeks.
  • 2. Developed integrated content ideas and sourced sponsorships for promotions run across the network, including competitions on Home and Away (ANZ bank), and Ticketmaster7 (Optus).
  • 2. Co-ordinated an online and on-air marketing campaign to support the hugely successful sale of the Roy and HG Dream Video online through icanshop.i7.com.au. (Over 7,200 copies sold).
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ABC New Media - Marketing and Promotions Manager
Australia
Specialties
Promotions
Manager
Responsibilities
  • Responsible for maximizing audiences and brand recognition for the ABC's dedicated New Media network; internet portal ABC Online, plus ABC-news online, including 24 hour online news station ABC NewsRadio).
  • Position roles included content promotion, campaign strategy, promotion and research, brand building and publicity support. Managed marketing budget of $80,000 per annum.
  • Worked with ABC's Audience Research to manage and implement site traffic statistics and online surveys, and regularly report to Senior ABC Marketing Board on network performance, site memberships, audience interaction activity and visitor feedback.
  • Responsible for generating revenue into ABC from the licensing of ABC Online and News content with commercial internet portals, news agencies and other online media services.
  • Editorial management for the ABC Online Homepage and key networks homepages
  • Design and implement cross promotions and marketing initiatives with ABC Shop Online to promote merchandise campaigns and facilitate e-commerce activities from content.
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ABC New Media - Marketing and Promotions Manager
Australia
Specialties
Promotions
Manager
Responsibilities
  • 1. 500% growth in audiences of both networks over *** and expansion of broadcast content across the network
  • 1. Substantial increase in media profile and public awareness of ABC Online ;
- - -
Australia
Responsibilities
  • 1. Management and delivery of the first national online users survey undertaken
  • 1. Cross-promotions achieved through integration of on-air radio, TV and online content. ;
  • 1. High profile event launches of both the ABC Rural and ABC Childrens' websites 1998
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ABC New Media - Marketing and Promotions Manager
Australia
Specialties
Promotions
Manager
Responsibilities
  • 1. 6 news delivery content license deals established in 1998-99 worth $240K incl. Excite, Looksmart
  • 1. Record ABC Shop E-commerce volumes recorded 1999 (Now 6th largest Aust. e-tailer) ;
Warringah Council - Strategic Marketing Officer
Australia
Specialties
Officer
NSW Drug Offensive Directorate - Publicity Coordinator
Australia
Specialties
Coordinator

Education and Qualifications

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Year Qualifications Level Institution
2014 B Laws Bachelor Degree UNE No
1991 Master of Arts - Communications Other Macquarie University No
1986 Bachelor of Commerce - Marketing Other University of NSW No
- Other Unknown No
- Other Unknown No

Achievements Summary

AWARD School Graduate ***

IT Skills

Software Skills

  • Adobe Creative Suite (Basic)
  • SPSS (Basic)
  • CRM (Intermediate)
  • EDM software tools (Intermediate)
  • CMS - Squizz, Miscrsoft CRM DSynamics, Wordpress (Intermediate)
  • Digital Automation software (Intermediate)
  • MS Office Suite (Advanced)

System Skills

  • Qualtrix (Intermediate)
  • Marketo CRM (Intermediate)

Coding Skills

  • HTML (Basic)