Marketing
NSW - Sydney Metro
Specialties
Marketing Manager
Management
Brand Management
Product Management & Development
Manager

Accomplished, senior Marketing professional with retail and B2B experience.

Summary

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Career

Turner Hastings Pty Ltd - Sales and Marketing Manager
Professional Services & Others - Sales, Marketing, PR & Advertising
NSW, Australia
Specialties
Marketing Manager
Management
Brand Management
Product Management & Development
Responsibilities
  • Fixed-term consultancy contracts with local and international SME on various projects mainly focus on market research, industry insights, marketing strategies and market opportunities.
Achievements
  • Privately owned and operated NSW company involved third-party contract manufacturing of coated seafood products for many well respected commercial food brands both locally and internationally. Project: provide market research and evaluation of opportunities for entry and barrier threats in the Australian poultry market. - Project Achievement
  • Market and industry insights report including SWOT analysis of the major industry players i.e. Inghams & Baiada.
GUARDSMAN AUSTRALIA PTY LTD - Marketing Operations Manager - Retail
United States
Specialties
Manager
Responsibilities
  • Development and launch of the new company website (guardsmanaustralia.com) combined with a Social Media platform via Facebook, Twitter and Instagram.
  • Managed the Product's Regulatory Review with local authorities and company legal team on packaging compliances for importing into Australia, including executing the changes required.
  • Development of imagery design and copy for packaging, brand collateral and advertising materials specific for the Australian markets consistent with global marketing and brand guideline strategies.
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FRESH FOOD MANAGEMENT SERVICES PTY LTD - Marketing Operations Manager - Retail
Singapore
Specialties
Manager
Responsibilities
  • Created and company-wide implementation of The House of Robert Timms, Bushells Coffee, Picco Coffee and Café Bar brand positionings; including the brands guidelines and strategies from NPD direction to the brands' imagery.
  • Restructured the marketing department in line with the new marketing strategy and improvements in streamlining and effective execution of strategies and delivery of required corporate objectives
  • Developed and implemented a targeted direct marketing campaign based 12 months promotion for a ``below the line'' trade activity in the B2B Foodservice and HORECA channels with the objective of reducing direct product discounting and driving incremental ``add-on'' sales, resulting in increase in sales performance results by 11% (from $4.5M to $4.995M) in financial year ending March 2014.
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INGHAMS ENTERPRISES PTY LTD - -
Australia
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INGHAMS ENTERPRISES PTY LTD - Group Product Manager - Retail
Australia
Specialties
Manager
INGHAMS ENTERPRISES PTY LTD - Product Manager - Retail
Australia
Specialties
Manager
Responsibilities
  • Revamped and created a new Ingham brand imagery, and executing it across the packaging, POS, websites and marcomms.
  • Project-led the development and management for the Inghams' ``Munchies'', from NPD to packaging design and market launch including a TVC plus print communication campaign, generating over $2M in Retail sales within the first 12 months and became the number two best selling frozen chicken snacks (behind Ingham Nuggets) in the Retail channel.
  • Developed and executed a total makeover of Inghams' online presence with a new company social-media friendly website and a new CRM ``members only'' web portal combined with a series of online promotions, growing the Club Ingham membership from 10,000 to 96,000 members within the first two years of going live.
  • Developed and managed the Ingham ``Lite'' Chicken range (Heart Foundation Tick) product awareness TVC and print campaign combined with below the line activities, resulting in a 15% uplift in sales quarterly results and a baseline sales increase of 6% in Retail.
  • Project-led and executed ``Makes any Mum a Great Mum'' brand awareness campaign through integrated, multi-channel consumer communication e.g. TVCs, print, outdoor and online, increasing consumer brand awareness index from 70% to 85% unprompted recognition within the first 6 months (brand health measurement on bi-annual basis)
  • Project-led and spearheaded the Foodservice channel ``Inghams has the Answer'' brand repositioning communication campaign including coordination of the advertising, POS materials and PR combined with a Foodservice-centric NPD strategy resulting in consistent channel revenue growth from AUD102M to AUD160M over a six year period (2004 - 2010).
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SANITARIUM HEALTHFOODS COMPANY LTD - Marketing Assistant - Retail
New Zealand
Responsibilities
  • Managed and executed a successful ``below the line'' new product market launch of the ``Up & Go'' product including in-store activities and street product sampling across 3 cities (Auckland, Wellington & Christchurch).
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Education and Qualifications

Year Qualifications Level Institution
2000 Bachelor of Business Studies - Marketing/Marketing Management Bachelor Degree UNITEC Institute of Technology No

IT Skills

Software Skills

  • Office (Advanced)

System Skills

  • Aztec (Advanced)
  • acneilsen (Advanced)