Marketing Coordinator
NSW - Sydney Metro
Specialties
Brand Management
Marketing Communications
Marketing Strategy
Marketing Manager
Direct Marketing & CRM
Trainer
Director

Experienced marketer and brand aficionado

Summary

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Career

Anouconcept - Marketing Manager
Professional Services & Others - Sales, Marketing, PR & Advertising
Australia
Specialties
Brand Management
Marketing Communications
Marketing Strategy
Marketing Manager
Direct Marketing & CRM
Expense Reduction Analysts - Marketing Manager
Professional Services & Others - Sales, Marketing, PR & Advertising
NSW, Australia
Specialties
Marketing Communications
Brand Management
Marketing Strategy
Responsibilities
  • Developing the brand key, and creation of advertising campaigns - for franchisee recruitment, and clients ;
  • Develop and execute social media and e-newsletters ;
  • Develop and execute direct marketing campaigns ;
  • Digital marketing - update and maintain the company's website using SEO strategy
  • Evaluate market information and competitor activities to identify competitor strategic initiatives
  • Track, measure and report on results of marketing campaigns and activities
  • Assist with internal conference, seminars and networking events
  • Create pre and post event marketing materials ;
  • Responsible for all PR activities ;
  • Manage and re-direct all client web inquiries ;
  • Create and implement the annual marketing plan ;
  • Assist the MAC (Marketing Advising Committee) ;
  • Liaise with internal stakeholders to ensure timely completion of projects
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Australian Pacific College - Business Trainer
Australia
Specialties
Trainer
Responsibilities
  • Following the training and assessment plan for Advanced Diploma of Marketing, and Diploma of Marketing
  • Delivering lectures and tending to the tutorial classes for marketing units
  • Administering assessments, and subsequently checking them according to pre-set standards
Macquarie Education Group - Business Trainer, Assessor
Australia
Specialties
Trainer
Responsibilities
  • Following the training and assessment plan for Advanced Diploma of Business, Advanced Diploma of Marketing, and Diploma of Marketing that have been negotiated and validated with the local industry
  • Preparing lesson plans, student learning materials additional to any commercial resources supplied by the college ;
  • Mapping all teaching and learning materials developed to the training package competency, to ensure all the learning outcomes and performance criteria are covered
  • Assessing learner work using a range of appropriate assessment methods in accordance with the required skills and knowledge and range statement in the Training Package in order to determine competence
Green Banking - Marketing Specialist
Australia
Responsibilities
  • Development of brand elements for the project. ;
  • Liaised with the different authorities including the government's education wing and with DFID and developing communication materials for the different target groups of the project.
  • Developed strategy for roll-out of a nation-wide competition for green ideas to help the banking sector in Bangladesh with Basel III standard implementation.
  • Scheduled the marketing activities in university campuses around the country to get the maximum exposure. ;
  • Got sponsors to back events, as well as the publication of the lecture series.
North South University - Lecturer
Australia
Responsibilities
  • Prepared and delivered lectures and seminars for units titled Consumer Behavior, Advertising and Promotional Management, Services Marketing, Strategic Marketing and Direct Marketing.
  • Developed the Direct Marketing unit from scratch, and now it is a regularly offered unit in the university. ;
- - -
Australia
Responsibilities
  • Led a number of student teams to victory at different business competition, including the Dell Social Innovation Challenge in
  • Published work in international research publications.
Saadatia Sweaters Limited - Director - Sales & Marketing
Australia
Specialties
Director
Responsibilities
  • Increased the sales turnover by 20% in the space of 17 months.
  • Developed new customers on the southern hemisphere, to ensure adequate volume of work throughout the year.
- - -
Australia
Responsibilities
  • Became the best supplier of sweaters and outer-wears for Linmark for the year
  • Implemented a HR-MIS system that allowed for automated salary calculations, as well as attendance and production planning.
  • Oversaw quality control and assurance - from yarn procurement to packing of finished goods.
Ogilvy & Mather - Senior Account Manager
Australia
Specialties
Account Manager
Manager
Responsibilities
  • Was identified as one of the top 3 employees of the firm.
  • Custodian for brands like American Life Insurance Company (ALICO), Cadbury Bournvita, DHL, Titan and others.
  • Pitched for new clients and won - BBC, Unilever Corporate, and Perfetti van Melle.
  • Put together media strategies for clients using Media Xpress and Ad-Edge.
Ogilvy & Mather - Activation Manager
Bangladesh
Specialties
Manager
Responsibilities
  • Was tasked with the launching of O&M in Bangladesh - the event was a runaway success.
  • Handled activation campaigns for clients like Unilever, Kraft, DHL, BBC, AED-AI.COMM, Novo Nordisk, Perfetti van Melle, Ajinomoto etc.
  • Represented O&M Bangladesh at OgilvyAction Fast Tracker II program - a training platform for the young elite of the agency.
  • Developed the activation wing from scratch in the shortest of time.
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Unilever BD Ltd - Management Trainee, Buyer - Supply Chain
Australia
Specialties
Management
Supply Chain
Responsibilities
  • In charge of buying all packaging items for the 5 factories, both domestic and imported items. ;
  • Developed of cost models for key suppliers and SKUs. ;
  • Vendor development and development of new suppliers; conducting audits.
  • Delivered in excess of the savings target set by the company each year.
  • Worked closely with the Brands & Development team on Innovation Projects as well as Consumer or Trade Promotions.
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Education and Qualifications

Year Qualifications Level Institution
2014 Advanced Diploma - Marketing Advanced Diploma Unknown No
2014 Certificate - Training & Assessment Certificate Unknown No
2007 Master of Business Administration Other University of Canberra No
2003 Bachelor of Business Administration - Marketing Other University of Dhaka No
- Other Unknown No
- Other Unknown No